Maitea GmbH values the privacy of our customers and visitors and recognizes the significance of safeguarding the information collected about them. We have established procedures to ensure responsible processing of personal data. This privacy policy outlines our data processing practices, including how we collect, share, and process personal data, as well as how you can exercise your privacy rights.
At Maitea GmbH, we utilize information from interactions with you and other customers, as well as third-party sources, to provide high-quality products and services. For customers and visitors located in the EU/EEA, this policy is in compliance with the relevant articles of the EU General Data Protection Regulation (EU) 2016/679 ('GDPR'). Certain sections of this policy apply specifically to the collection and processing of personal data when registering for a membership account with Maitea Club or My Maitea.
Who controls your personal data?
Maitea GmbH acts as the data controller, determining the purposes and means of processing your personal data. As the data controller, we are legally responsible for processing your personal data. If you have any questions about our processing or wish to exercise your rights, please refer to the contact details below:
Data controller contact details: Maitea GmbH Address: Frobenstr. 26, 10783 Berlin
Maitea GmbH does not employ a global Data Protection Officer. For inquiries or questions about this Notice, please send an email directly to our Privacy Responsible: Support@maitea.de
How we process your personal data
At Maitea GmbH, we base all our activities on stringent ethical principles and legal requirements. We are committed to protecting the privacy of all customers and visitors to our websites. The collection and storage of information, including personal data, depend on how our website and related services are used. We do not collect any sensitive personal data about you. Below, we outline the various processing activities that Maitea GmbH may perform using your personal data.
2.1 Collection of data through your interaction with us
We may use various technologies on our websites, email, and advertising services to enhance efficiency, security, and user experience. Such technologies may automatically collect personal data on our behalf. Examples include cookies and server communication. Providing your personal data for this purpose is not a contractual requirement, but it is part of our web services. Opting out of these technologies may affect the features available on the website and your overall experience.
When you visit our websites, your personal data may be processed for marketing and personalization purposes through web analytics, including A/B testing, product browsing analyses, traffic source analysis, internal search analysis, purchase analysis, device analysis, and retargeting, through the use of cookies and similar tracking technologies. For more information on our use of cookies, please refer to section 4 below.
In our Maitea GmbH store, you can sign up and provide consent to receive marketing emails, join the My Maitea rewards program, and participate in customer satisfaction surveys.
2.2 Use of retargeting technologies
We may use retargeting technologies to deliver personalized advertisements to online visitors who have shown interest in our products or brand through interaction with our websites. These technologies analyze your previous behavior on our website to create a unique advertisement profile, which is then used to show personalized ads across the internet. Our advertising partners may also present ads on our behalf across the internet and may collect personal information about your visits to our websites and other websites working with the same partners.
2.3 Social media partners
Our website may integrate with various social networks that you use. By using our "social media login" for authenticating your Maitea GmbH account, you agree to allow us to receive your account information from the social network provider to enable access to your Maitea GmbH account. If you do not want this data transfer to occur, you can create an account using your email, and we will not receive any data from the social network for this purpose.
We may also use social networks to collect data for measuring ad and campaign performance, building advertising audiences, improving ad delivery, and delivering personalized content. Data collected through these means may include web browser information, online identifiers (such as IP address), and information about your interactions on our website (e.g., purchases, product browsing, and newsletter sign-ups).
Direct marketing
With your permission, we may contact you directly using the information you provided (e.g., postal services, email, text messages, phone calls, QR codes, or other electronic means) for marketing, advertising, newsletters, personalized offers, and market analysis purposes. You can choose to unsubscribe from these marketing communications at any time using the unsubscribe link provided in the emails.
Cookie notice
Our website uses cookies, and you can manage your cookie preferences using our cookie consent tool. Some cookies are essential and cannot be disabled. You can also disable cookies through your browser settings. However, please note that disabling certain cookies may impact your experience on our website. For more information on managing cookies, please refer to the cookie notice on our website.
With whom will your personal data be shared?
Maitea GmbH uses service providers to process personal data on our behalf. These services may include authentication, hosting, maintenance, analysis, email delivery, payment processing, address verification, and delivery services. These third-party data processors are contractually bound to treat your information with the strictest confidence and may only process personal data to the extent necessary to provide their services.
Some of our data processors may be located outside the EU/EEA. In such cases, we ensure that the transfer of personal data is safeguarded by appropriate mechanisms, such as Standard Contractual Clauses or approved binding corporate rules.
We may also disclose your personal data to comply with legal obligations, enforce our privacy notice and agreements, protect our rights, properties, or security, and prevent fraud or reduce credit risk. Additionally, if we participate in an alternative dispute resolution via the online dispute resolution platform, we may disclose your personal data to the European Commission, the operator of the platform, and any designated dispute resolution providers.
Your rights
At Maitea GmbH, we respect your rights related to personal data and provide you with the following options:
6.1 The right to request access to your personal data
You can request details of the personal data we hold about you and the purposes for which it is used. You can access and change your personal data by logging into your account on our website.
6.2 The right to amend and/or erase your personal data
You have the right to request corrections, amendments, erasure, or blocking of your stored personal data. You can edit your information on your account profile page or contact us for assistance.
6.3 The right to restrict the processing of your personal data
Under certain circumstances, you have the right to restrict the processing of your personal data. Contact us if you wish to exercise this right.
6.4 Right to data portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format ("data portability") and the right to transfer this data to another data controller. Contact us if you wish to exercise this right.
6.5 Right to object to the processing of your personal data and to unsubscribe
You have the right to object to the processing of your personal data for direct marketing purposes. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the emails.
6.6 Right to withdraw your consent at any time
If our processing is based on your consent, you have the right to withdraw your consent at any time. This withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.
Retention of your personal data
We will not retain your personal data for longer than necessary for the purposes of processing. The specific retention periods for various processing activities are outlined in section 7 of this policy.
Complaints
If you have any complaints related to our processing of personal data, please contact us first. You also have the right to lodge a complaint with the relevant data protection authority in your country.
Changes to this notice
We may update this privacy notice from time to time to comply with new developments and data protection legislation. Any changes will be posted on our website and, if necessary, communicated to you via email.
At Maitea GmbH, we are committed to protecting your privacy and handling your personal data responsibly. If you have any questions or concerns regarding this privacy policy, please contact us at Support@maitea.de.